1.1-1.2
(Source: Creative Commons Licensing.)
2.1-2.2
Technologies of the early 20th century, while innovative, were stuck doing their specific functions and tasks individually with little flexibility. In the last seven or so years (give or take) technology has became multi-functional, and cross-platform. What this means essentially, is where the Internet used to be something only accessed on a home PC, these days it can be gained through mobile telephones, and even touch pads and laptops. With the invention of smart phones, people can not only take pictures, videos, and make calls, but are even able to access emails, social networking, and many other features. In short, converging technology is the term created for multiple devices all being able to share data, and connect to each other.
(Source: Clown with an I-phone.)
This has a large effect on the current media sector we know today, as any good idea or result can be pictured, recorded, and documented easily for future use. This also means file sharing is easy, making it less of a challenge to send data and project work back and forth with less time, effort, and cost it would take to do it physically.
3.1-3.3
Over the years converging technologies have expanded into the mainstream all along the fields of entertainment and creative media. An easy example would be music, every mobile phone has the ability to play music, but phones like Samsung or apples I-phone series even come with their own built in radios, as well as their own music store pages. Every consumer has the freedom of choice to view what they wish on any platform they wish to, making it helpful for marketing schemes to see where the trends are, and push out more popular and desires for productions. This means that as long as people continue to purchase, and review, then the ability to spread the production or product to other people with similar views.
(Source: Virgin On Demand Entertainment Package)
With everything this day and age becoming subscription based, it makes it a great deal easier to target people of a certain demographic. This means that when friends and family talk, they are often talking about the latest you tube videos, the latest television series, and even radio channels and music stations on the Internet. This means that a lot of things circulate between people, giving more views/listens/ likes to the discussed subject. Its this constant whirl pool of content that is spread around through advertisement, social media, and word of mouth , that create viral content, and bring in bigger revenues, as well as broaden audience ranges.
(Source: Viral Marketing Diagram.)
Its common these days for most companies to use websites like kick-starter to crowd fund popular ideas that strike most with certain individuals. Similarly, a lot of television companies that do live games using contestants often use telephone land-lines that make a small percentage to the broadcast centre, whilst the rest moves off onto individual phone companies. This means that projects don't necessarily end up being ran by just one company, or one group, or one individual. In short, a great deal of mobile phone applications, and computer web browsers use advertisement plans, so whether on-line, off-line, or cross platform, there are always ways to generate a profit using many methods to catch your audience, and bring them into the entertainment personally.
(Source: Kickstarter Crowd Funding Website.)
4.1-4.3
There are many ways to exploit converging technology, with the ability to see who is viewing what from where, and how many like or dislike the topic, advertisement or product. This means that knowing the product or production your are creating, and where it is most effectively deployed and sold. A good example is creating interactive media videos online, that give the viewer choices on how the story changes. I have seen this demonstrated in many ways on the Internet, even in interactive flash based advertisements by large companies such as coke cola.
(Source: Advertisement Chart.)
To develop a public gig, and make it readily aware to all members of the public, I would start with the theme and the location, as these things are both equally critical. Playing the right music to the right atmosphere is very important. This requires instruments and songs. Outside of these things, to attract attention, using twitter with popular tags to gain recognition, face-book pages, profiles, and other social media's like instagram and snap chat. From there, creating leaflets, with the possibility of tickets if the venue is private. Using a local radio to broaden advertisement, and pushing the word out via other local musicians. All these things ca near enough be performed, organised and noted on something as small and simple as a phone, giving ample opportunity to test the uses of converging technology in the field.
(Source: Rock band Gig.)
To carry our these plans, I went ahead and looked up most local unsigned bands and their methods, as well as how most music venues advertise and spread the word them selves. Instrument hire, and transportation, as well as camera men/women around to create photographs/videos. The last thing to take into account is the public, planning a few months in advanced gives not only time to practise, but more time to hear what the public are listening to, and what they are yearning to hear.
Social networking, house-hold computers, radios, and smart-phones are becoming increasingly common among the creative media sector, large corporations and production companies all housing their own twitters to gain audience and consumer opinion, as well as promote and advertise using viral Internet campaigns.
(Source : Imarketdx Advertising)
This brings people with the right equipment, ideas and knowledge all into the same conversation with the ability to form groups, and private group messages across a multitude of different social networking platforms, making sure everyone can make their voice heard, and greatly increase the productivity, whilst making distance and less face time less of an issue.
Copyright laws are set to protect a persons data or work, making sure that without specially granted permission, music, writing, or film cannot be shared or taken without respectfully paying the creator. Open source works on the opposite side leave their musics, documents, and own films free to the public, to use in any which way wanted. The creative commons license was passed to keep people from spreading information, music, videos, and even documents without the creators desire. There are specifics within the creative commons license, making some works public domain, and free to use. There are however, some laws under the creative commons that states some pieces of work/data can be used, as long as the original creator is credited, and some differ between commercial and non-commercial use.
(Source: Creative Commons Licensing.)
2.1-2.2
Technologies of the early 20th century, while innovative, were stuck doing their specific functions and tasks individually with little flexibility. In the last seven or so years (give or take) technology has became multi-functional, and cross-platform. What this means essentially, is where the Internet used to be something only accessed on a home PC, these days it can be gained through mobile telephones, and even touch pads and laptops. With the invention of smart phones, people can not only take pictures, videos, and make calls, but are even able to access emails, social networking, and many other features. In short, converging technology is the term created for multiple devices all being able to share data, and connect to each other.
(Source: Clown with an I-phone.)
This has a large effect on the current media sector we know today, as any good idea or result can be pictured, recorded, and documented easily for future use. This also means file sharing is easy, making it less of a challenge to send data and project work back and forth with less time, effort, and cost it would take to do it physically.
3.1-3.3
Over the years converging technologies have expanded into the mainstream all along the fields of entertainment and creative media. An easy example would be music, every mobile phone has the ability to play music, but phones like Samsung or apples I-phone series even come with their own built in radios, as well as their own music store pages. Every consumer has the freedom of choice to view what they wish on any platform they wish to, making it helpful for marketing schemes to see where the trends are, and push out more popular and desires for productions. This means that as long as people continue to purchase, and review, then the ability to spread the production or product to other people with similar views.
(Source: Virgin On Demand Entertainment Package)
With everything this day and age becoming subscription based, it makes it a great deal easier to target people of a certain demographic. This means that when friends and family talk, they are often talking about the latest you tube videos, the latest television series, and even radio channels and music stations on the Internet. This means that a lot of things circulate between people, giving more views/listens/ likes to the discussed subject. Its this constant whirl pool of content that is spread around through advertisement, social media, and word of mouth , that create viral content, and bring in bigger revenues, as well as broaden audience ranges.
(Source: Viral Marketing Diagram.)
Its common these days for most companies to use websites like kick-starter to crowd fund popular ideas that strike most with certain individuals. Similarly, a lot of television companies that do live games using contestants often use telephone land-lines that make a small percentage to the broadcast centre, whilst the rest moves off onto individual phone companies. This means that projects don't necessarily end up being ran by just one company, or one group, or one individual. In short, a great deal of mobile phone applications, and computer web browsers use advertisement plans, so whether on-line, off-line, or cross platform, there are always ways to generate a profit using many methods to catch your audience, and bring them into the entertainment personally.
(Source: Kickstarter Crowd Funding Website.)
4.1-4.3
There are many ways to exploit converging technology, with the ability to see who is viewing what from where, and how many like or dislike the topic, advertisement or product. This means that knowing the product or production your are creating, and where it is most effectively deployed and sold. A good example is creating interactive media videos online, that give the viewer choices on how the story changes. I have seen this demonstrated in many ways on the Internet, even in interactive flash based advertisements by large companies such as coke cola.
(Source: Advertisement Chart.)
To develop a public gig, and make it readily aware to all members of the public, I would start with the theme and the location, as these things are both equally critical. Playing the right music to the right atmosphere is very important. This requires instruments and songs. Outside of these things, to attract attention, using twitter with popular tags to gain recognition, face-book pages, profiles, and other social media's like instagram and snap chat. From there, creating leaflets, with the possibility of tickets if the venue is private. Using a local radio to broaden advertisement, and pushing the word out via other local musicians. All these things ca near enough be performed, organised and noted on something as small and simple as a phone, giving ample opportunity to test the uses of converging technology in the field.
(Source: Rock band Gig.)
To carry our these plans, I went ahead and looked up most local unsigned bands and their methods, as well as how most music venues advertise and spread the word them selves. Instrument hire, and transportation, as well as camera men/women around to create photographs/videos. The last thing to take into account is the public, planning a few months in advanced gives not only time to practise, but more time to hear what the public are listening to, and what they are yearning to hear.
BONUS CLOWNS
No comments:
Post a Comment